Professional Communication BA

Create effective communication strategies appropriate for diverse audiences and purposes.

Evaluate concepts and apply theories in the use and presentation of images and information.

Conduct research and evaluate information by methods appropriate to the professional context, audience and desired outcome.

Evaluate communication artifacts for their ethical dimensions.

Critically evaluate their own work and that of others for accuracy, fairness, clarity, and professionalism.

Create a personal brand and develop a plan for promoting it.