Strategic Media Communications MS

Synthesize key mass communications theories and concepts and their implications for strategic media communications.

Articulate professional ethical principles and work ethically in pursuit of truth, accuracy, and fairness.

Explain issues related to communication in a diverse and global society.

Evaluate media products, content, and placement.

Design and conduct primary research to develop and implement strategic media communications strategies.

Apply the principles of design in digital image/layout and Web design software to create professional work.

Engage in strategic media communications strategy development, implementation, and evaluation.