Mass Communications

General

Program Title

Mass Communications

Degree Designation

BS

Award Type

Baccalaureate

Program Level

Undergraduate

Instruction Mode

On Campus

Program Description

This program is a combination of theory and skills to prepare students with strong backgrounds in media history, ethics, theory, law, social institutions as well as skills to prepare students to be competent media practitioners, savvy media consumers and informed citizens. Courses of study under the domain of mass communications include advertising, public relations, journalism and broadcast.

Department/Unit(s)

College/School

College of Liberal Arts

Status

Active

Admission Requirements

What previous degree and/or experience is required prior to admission to this program?

High School / GED

Required GPA for graduation

2.5

Requirements

Program Learning Outcomes

Outcome

Demonstrate an understanding of the ethical principles that guide media content.

Outcome

Apply the laws of free speech and the First Amendment in a democracy.

Outcome

Demonstrate an understanding of the significance and impact of mass communications in a global society.

Outcome

Identify and apply multimedia concepts, standards, practices, and skills to a chosen professional field.

Outcome

Conduct research by methods appropriate to the communications professions and assess numerical, statistical, and other information for accuracy.

Outcome

Think critically, creatively, and independently.

Outcome

Demonstrate basic skills for effective written, oral, and visual communication.

Outcome

Demonstrate sensitivity to ethnicity, race, and culture, and understanding of racism and the diversity of groups in a global society, and a comprehension of the importance of diversity and inclusiveness in relationship to mass communications.

Degree Maps

Major Code

1093

Program Code

435