Marketing BS

Herberger Business School Core Objectives:

1: Students will be effective written and oral communicators.

1.1: Students will communicate effectively in writing using appropriate content, organization, expression, and mechanics.

1.2: Students will make an effective business presentation.

2: Students will be competent problem solvers.

2.1: Students will prepare and defend an effective solution to a business case or problem.

3: Students will be effective collaborators.

3.1: Students will effectively contribute to the completion of group tasks.

4: Students will be competent in the business core.

4.1: Students will demonstrate understanding of and apply core disciplinary concepts in business.

4.2: Students will recognize ethical problems and present defensible ethical solutions.

4.3: Students will apply global perspectives to business situations.

Marketing Major Objectives:

1: Demonstrate knowledge of the marketing concept and be able to apply the strategic marketing process.

2: Collect, analyze and interpret information relevant to marketing decision making.