Marketing

General

Program Title

Marketing

Degree Designation

BS

Program Level

Undergraduate

Instruction Mode

On Campus

Program Description

This program examines aspects of strategic planning and tactical decisions appropriate to the management of marketing activities in an organization. Areas covered include product planning and development, distribution, pricing, promotional activities (including advertising), personal selling, consumer behavior, and service aspects of marketing. An emphasis can be created in such areas as sales/sales management, market research, advertising, distribution, retail management or international marketing by selecting elective courses pertaining to one of these concentrations. Included are the major elements of marketing in both domestic and international situations.

Department(s)

College/School

Herberger Business School

Status

Active

Requirements

Credits: 82

Program Requirements

Business Core (22 credits): course, course, course, course, course, course, course, course or course or course. Marketing Major Required Courses (18 credits): course, course, course, course, course, course.

Electives

(9 credits) Marketing Major Electives Select 3 of the following: course or course, course, course, course, course, course, course, course, course. With approval of adviser, 3 credits of non-MKTG courses may be used as part of the 9 elective credits. Up to 3 credits for course or course may be used as elective credits.

Students fulfill the University's Upper Division Writing Requirement by successfully completing course.

Admissions Requirements

Notes

Only business majors with HBS Upper Division Status or admitted business minors may enroll in 300 and 400 level Business School courses. Department permission required for all other students. Some of the required courses will count in the Liberal Education Program.

See program website for additional information.

Learning Outcomes

Objective

1. Our students will be effective written and oral communicators.

Objective

2. Our students will be competent problem solvers.

Objective

3. Our students will be effective collaborators

Objective

4: Our students will be competent in the business core.

Objective

Our students will be competent in their respective disciplines/majors.

Degree Maps