626 - Marketing

General

Program Title
Marketing
Degree Designation
BS
Program Level
Undergraduate
Instruction Mode
On Campus
Program Description
This program examines aspects of strategic planning and tactical decisions appropriate to the management of marketing activities in an organization. Areas covered include product planning and development, distribution, pricing, promotional activities (including advertising), personal selling, consumer behavior, and service aspects of marketing. An emphasis can be created in such areas as sales/sales management, market research, advertising, distribution, retail management or international marketing by selecting elective courses pertaining to one of these concentrations. Included are the major elements of marketing in both domestic and international situations.
Department(s)
Marketing
College/School
Herberger Business School
Status
Active

Requirements

Credits: 82

Program Requirements

Business Core (22 credits): HBS 211, FIRE 371, IS 340, MGMT 201, MGMT 383, MGMT 497, MKTG 220, MKTG 333 or ENGL 332 or CMST 341. Marketing Major Required Courses (18 credits): MKTG 321, MKTG 322, MKTG 403, MKTG 404, MKTG 415, BLAW 433.

Electives

(9 credits) Marketing Major Electives Select 3 of the following: MKTG 344 or MKTG 444, MKTG 402, MKTG 411, MKTG 416, MKTG 419, MKTG 420, MKTG 425, MKTG 426, MKTG 498. With approval of adviser, 3 credits of non-MKTG courses may be used as part of the 9 elective credits. Up to 3 credits for MKTG 344 or MKTG 444 may be used as elective credits.

Admission To Teacher Education: 0

Upper Division Writing Met

HBS Assessment Plan

Admissions Requirements

Notes

2.5 Only business majors with HBS Upper Division Status or admitted business minors may enroll in 300 and 400 level Business School courses. Department permission required for all other students. Some of the required courses will count in the Liberal Education Program.

See program website for additional information.

Learning Outcomes

Objective
1. Our students will be effective written and oral communicators.
Objective
2. Our students will be competent problem solvers.
Objective
3. Our students will be effective collaborators
Objective
4: Our students will be competent in the business core.
Objective
Our students will be competent in their respective disciplines/majors.

Degree Maps