Marketing
General
Program Title
Marketing
Degree Designation
BS
Award Type
Baccalaureate
Program Level
Undergraduate
Instruction Mode
On Campus, Online Exclusive - Asynchronous
Program Description
This program examines aspects of strategic planning and tactical decisions appropriate to the management of marketing activities in an organization. Areas covered include product planning and development, distribution, pricing, promotional activities (including advertising), personal selling, consumer behavior, and service aspects of marketing. A focus can be created in such areas as sales/sales management, market research, advertising, distribution, retail management or international marketing by selecting elective courses pertaining to one of these concentrations. Included are the major elements of marketing in both domestic and international situations.
Admission Requirements
What previous degree and/or experience is required prior to admission to this program?
High School / GED
Required GPA for graduation
2
Requirements
Program Learning Outcomes
Outcome
Herberger Business School Core Objectives:
Outcome
1: Students will be effective written and oral communicators.
Outcome
1.1: Students will communicate effectively in writing using appropriate content, organization, expression, and mechanics.
Outcome
1.2: Students will make an effective business presentation.
Outcome
2: Students will be competent problem solvers.
Outcome
2.1: Students will prepare and defend an effective solution to a business case or problem.
Outcome
3: Students will be effective collaborators.
Outcome
3.1: Students will effectively contribute to the completion of group tasks.
Outcome
4: Students will be competent in the business core.
Outcome
4.1: Students will demonstrate understanding of and apply core disciplinary concepts in business.
Outcome
4.2: Students will recognize ethical problems and present defensible ethical solutions.
Outcome
4.3: Students will apply global perspectives to business situations.
Outcome
Marketing Major Objectives:
Outcome
1: Demonstrate knowledge of the marketing concept and be able to apply the strategic marketing process.
Outcome
2: Collect, analyze and interpret information relevant to marketing decision making.
Degree Maps
Major Code
3003
Program Code
626