Marketing BS
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Program Title
Marketing
Degree Designation
BS
Award Type
Baccalaureate
Location(s)
St. Cloud Campus
Instruction Mode(s)
On Campus
Number of credits in program
82
Program Description
This program examines aspects of strategic planning and tactical decisions appropriate to the management of marketing activities in an organization. Areas covered include product planning and development, distribution, pricing, promotional activities (including advertising), personal selling, consumer behavior, and service aspects of marketing. A focus can be created in such areas as sales/sales management, market research, advertising, distribution, retail management or international marketing by selecting elective courses pertaining to one of these concentrations. Included are the major elements of marketing in both domestic and international situations.
Department/Unit(s)
College/School
Herberger Business School
Status
Active
Program Website