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Marketing

General

Testing

Program Title

Marketing

Degree Designation

BS

Award Type

Baccalaureate

Program Level

Undergraduate

Instruction Mode

On Campus

Program Description

This program examines aspects of strategic planning and tactical decisions appropriate to the management of marketing activities in an organization. Areas covered include product planning and development, distribution, pricing, promotional activities (including advertising), personal selling, consumer behavior, and service aspects of marketing. A focus can be created in such areas as sales/sales management, market research, advertising, distribution, retail management or international marketing by selecting elective courses pertaining to one of these concentrations. Included are the major elements of marketing in both domestic and international situations.

Department/Unit(s)

College/School

Herberger Business School

Status

Active

Admission Requirements

What previous degree and/or experience is required prior to admission to this program?

High School / GED

Minimum undergraduate GPA for admission

2.75

Required GPA for graduation

2

Number of credits in program

82

Requirements

Program Learning Outcomes

Outcome

Herberger Business School Core Objectives:

Outcome

1: Students will be effective written and oral communicators.

Outcome

1.1: Students will communicate effectively in writing using appropriate content, organization, expression, and mechanics.

Outcome

1.2: Students will make an effective business presentation.

Outcome

2: Students will be competent problem solvers.

Outcome

2.1: Students will prepare and defend an effective solution to a business case or problem.

Outcome

3: Students will be effective collaborators.

Outcome

3.1: Students will effectively contribute to the completion of group tasks.

Outcome

4: Students will be competent in the business core.

Outcome

4.1: Students will demonstrate understanding of and apply core disciplinary concepts in business.

Outcome

4.2: Students will recognize ethical problems and present defensible ethical solutions.

Outcome

4.3: Students will apply global perspectives to business situations.

Outcome

Marketing Major Objectives:

Outcome

1: Demonstrate knowledge of the marketing concept and be able to apply the strategic marketing process.

Outcome

2: Collect, analyze and interpret information relevant to marketing decision making.

Degree Maps

Major Code

3003

Program Code

626