Strategic Digital Communications
General
Program Title
Strategic Digital Communications
Degree Designation
GC
Award Type
Post-Baccalaureate Certificate
Program Level
Graduate
Instruction Mode
Online Exclusive - Asynchronous
Program Description
Every industry has a need for savvy content strategists and multi-media storytellers. This program prepares working professionals for career advancement in strategic media communications. Through theory and practice, students will hone skills in strategy, content development, and data analytics. This certificate is 1 of 2 stackable credentials that integrate with the Mass Communications M.S. Upon completion of the two stackable certificates, students can complete the M.S. by completing MCOM 699, the capstone course.
Admission Requirements
What previous degree and/or experience is required prior to admission to this program?
Bachelors Degree
Requirements
Program Learning Outcomes
Outcome
Synthesize key concepts and theories related to strategic media communications.
Outcome
Conduct primary research to develop and implement strategic media communications strategies.
Outcome
Evaluate media products and content using critical thinking.
Outcome
Apply the principles of design in digital image, layout, and web to create professional work in strategic media communications.
Outcome
Engage in strategic media communications strategy development, evaluation, and implementation.
Degree Maps
Major Code
9457
Program Code
344272023