Strategic Media Comm Leadership
General
Program Title
Strategic Media Comm Leadership
Degree Designation
GC
Award Type
Post-Baccalaureate Certificate
Program Level
Graduate
Instruction Mode
Online Exclusive - Asynchronous
Program Description
Every industry has a need for savvy content strategists and multi-media storytellers. The Strategic Media Communications Leadership graduate certificate prepares working professionals for career advancement in strategic media communications leadership. Through theory and practice, students will hone skills in strategy and content development with a focus on ethical leadership and diverse approaches to global strategic communication practices. This certificate is 1 of 2 stackable credentials that integrate with the Mass Communications M.S. Upon completion of the two stackable certificates, students can complete the M.S. by completing MCOM 699, the capstone course.
Admission Requirements
What previous degree and/or experience is required prior to admission to this program?
Bachelors Degree
Requirements
Program Learning Outcomes
Outcome
Synthesize key concepts and theories related to strategic media communications.
Outcome
Articulate professional ethical principles and work ethically in pursuit of truth, accuracy, and fairness.
Outcome
Demonstrate understanding of issues related to communication in a diverse and global society.
Outcome
Design and conduct primary research to develop and implement strategic media communications strategies.
Outcome
Evaluate media products and content, using critical thinking.
Outcome
Engage in strategic media communications strategy development, evaluation, and implementation.
Degree Maps
Major Code
9456
Program Code
343272023