HTSM397

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Hospitality and Tourism Marketing

Business Innovations & Leadership Undergraduate Herberger Business School

Prefix

HTSM

Course Number

397

Course ID

00213839

Course Level

Undergraduate

Instructional Type

Special Problems

Grade Type

A-F Only

College/School

Herberger Business School

Description

An applied course designed to explore how the tourism product is distributed to the consumer. Will develop the student's awareness of the tourism industry's channels of distribution, their inter-relationships and means for effective utilization by both distributors and consumer.