Writing for Strategic Communications
College of Liberal Arts
Development of professional-level writing skills for strategic communications professionals. Using different storytelling approaches for particular audiences and media.
Goals and Diversity
MN Goal Course
Write clearly and persuasively in forms and styles appropriate for different audiences and purposes.
Describe issues related to diversity and ethics through created and discussed content.
Work effectively as a member of a collaborative team.
Plan, research and write strategic communications materials such as articles, newsletters, fliers, brochures, social media messages and advertising copy.
Identify and evaluate the role that storytelling and messaging plays in an organization's broader strategic communication strategy.