MCOM375 - Writing for Strategic Communications

General

Prefix
MCOM
Course Number
375
Course ID
00187629
Course Level
Undergraduate
Instruction Mode
Lecture
Department(s)
Mass Communications
Description
Development of professional-level writing skills for strategic communications professionals. Using different storytelling approaches for particular audiences and media. Prereq.: MCOM 200 and MCOM 203 and MCOM 260.
Cross Listed Courses

Prerequisites

Credits

Min
3
Max
3
Repeatable
No

Goals and Diversity

MN Goal Course
No
MN Goal Designation(s)
-
Cultural Diversity
No

Learning Outcomes

Outcome
Write clearly and persuasively in forms and styles appropriate for different audiences and purposes.
Outcome
Describe issues related to diversity and ethics through created and discussed content.
Outcome
Work effectively as a member of a collaborative team.
Outcome
Plan, research and write strategic communications materials such as articles, newsletters, fliers, brochures, social media messages and advertising copy.
Outcome
Identify and evaluate the role that storytelling and messaging plays in an organization's broader strategic communication strategy.

Dependencies

No dependencies