Writing for Strategic Communications
General
Prefix
MCOM
Course Number
375
Course Level
Undergraduate
Instruction Mode
Lecture
Department/Unit(s)
College/School
College of Liberal Arts
Description
Development of professional-level writing skills for strategic communications professionals. Using different storytelling approaches for particular audiences and media.
Prerequisites
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Write clearly and persuasively in forms and styles appropriate for different audiences and purposes.
Outcome
Describe issues related to diversity and ethics through created and discussed content.
Outcome
Work effectively as a member of a collaborative team.
Outcome
Plan, research and write strategic communications materials such as articles, newsletters, fliers, brochures, social media messages and advertising copy.
Outcome
Identify and evaluate the role that storytelling and messaging plays in an organization's broader strategic communication strategy.