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Writing for Strategic Communications

General

Prefix

MCOM

Course Number

375

Course Level

Undergraduate

Instruction Mode

Lecture

Department/Unit(s)

College/School

College of Liberal Arts

Description

Development of professional-level writing skills for strategic communications professionals. Using different storytelling approaches for particular audiences and media.

Prerequisites

Credits

Min

3

Max

3

Repeatable

No

Goals and Diversity

MN Goal Course

No

Cultural Diversity

No

Learning Outcomes

Outcome

Write clearly and persuasively in forms and styles appropriate for different audiences and purposes.

Outcome

Describe issues related to diversity and ethics through created and discussed content.

Outcome

Work effectively as a member of a collaborative team.

Outcome

Plan, research and write strategic communications materials such as articles, newsletters, fliers, brochures, social media messages and advertising copy.

Outcome

Identify and evaluate the role that storytelling and messaging plays in an organization's broader strategic communication strategy.

Course Outline

Course Outline

Persuasive writing. 20% Strategic communication planning. 20% Working on team projects. 20% Storytelling formats in strategic communications. 20% Diversity, legal and ethical issues facing public relations and advertising writers. 20%