Strategic Communications Design

General

Prefix

MCOM

Course Number

652

Course Level

Graduate

Department/Unit(s)

Mass Communications

College/School

College of Liberal Arts

Description

Principles and applications of graphic design for television, advertising, PR and related areas of mass communications using digital imaging and design software.

Credits

Min

3

Max

3

Repeatable

No

Goals and Diversity

MN Goal Course

No

Cultural Diversity

No

Learning Outcomes

Outcome

Analyze and apply the principles of design in print projects related to advertising, PR and communications in general.

Outcome

Analyze, discuss, and critique design work in terms of aesthetics, effectiveness, appropriateness, usability and accessibility.

Outcome

Describe current conventions, trends, and theories in graphic design, especially in the area of advertising and PR.

Outcome

Use digital image software to create and manipulate digital images and graphics for us in multiple media formats.

Outcome

Create digital advertisements, brochures, and related print design pieces for use in multiple media platforms.

Outcome

Describe current conventions, trends, and theories in Web page design and apply them to the creation of Web page design layouts.

Dependencies

Programs

MCOM652 is a completion requirement for: