Social Media Communications
General
Prefix
MCOM
Course Number
370
Course Level
Undergraduate
Instruction Mode
Lecture
Department/Unit(s)
College/School
College of Liberal Arts
Description
Developing and implementing a social media strategy for private, governmental and nonprofit organizations and measuring its effectiveness. Ethical considerations and new technologies and tactics in social media.
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Describe the practices and expectations of a social media marketer.
Outcome
Critique and explain social media's role within an organization's communications strategies.
Outcome
Operate social media strategies in an ethical manner.
Outcome
Use various media tools in a social media context in a professional manner.
Outcome
Develop a social media strategy and connect it to broader goals for a client.