MCOM370 - Social Media Communications

General

Prefix
MCOM
Course Number
370
Course ID
00187585
Course Level
Undergraduate
Instruction Mode
Lecture
Department(s)
Mass Communications
Description
Developing and implementing a social media strategy for private, governmental and nonprofit organizations and measuring its effectiveness. Ethical considerations and new technologies and tactics in social media. Prereq.: MCOM 200 and MCOM 260.
Cross Listed Courses

Prerequisites

Credits

Min
3
Max
3
Repeatable
No

Goals and Diversity

MN Goal Course
No
MN Goal Designation(s)
-
Cultural Diversity
No

Learning Outcomes

Outcome
Describe the practices and expectations of a social media marketer.
Outcome
Critique and explain social media's role within an organization's communications strategies.
Outcome
Operate social media strategies in an ethical manner.
Outcome
Use various media tools in a social media context in a professional manner.
Outcome
Develop a social media strategy and connect it to broader goals for a client.

Dependencies

No dependencies