Skip to main content

Social Media Communications

General

Prefix

MCOM

Course Number

370

Course Level

Undergraduate

Department/Unit(s)

Mass Communications

College/School

College of Liberal Arts

Description

Developing and implementing a social media strategy for private, governmental and nonprofit organizations and measuring its effectiveness. Ethical considerations and new technologies and tactics in social media.

Prerequisites

Credits

Min

3

Max

3

Repeatable

No

Goals and Diversity

MN Goal Course

No

Cultural Diversity

No

Learning Outcomes

Outcome

Describe the practices and expectations of a social media marketer.

Outcome

Critique and explain social media's role within an organization's communications strategies.

Outcome

Operate social media strategies in an ethical manner.

Outcome

Use various media tools in a social media context in a professional manner.

Outcome

Develop a social media strategy and connect it to broader goals for a client.

Course Outline

Course Outline

Common social media technology tools. 20% Research and analytics for social media. 20% Social media strategies. 20% Ethical practice of social media in various media settings. 20% Writing and communicating on social media as part of an overall strategy. 20%

Dependencies

Programs

MCOM370 is a completion requirement for: