Integrated Strategic Communications
General
Prefix
MCOM
Course Number
686
Course Level
Graduate
Department/Unit(s)
College/School
College of Liberal Arts
Description
Internal and external integration of advertising and public relations with brand building. Real world clients. Capstone.
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Analyze the conceptual integration of advertising and public relations.
Outcome
Integrate advertising and public relations in strategic communication projects for clients.
Outcome
Analyze and apply the external integration of advertising and public relations with a branding perspective.
Outcome
Build, manage and measure brand equity.
Dependencies
Programs
MCOM686
is a
completion requirement
for: