MCOM260 - Introduction to Strategic Communications

General

Prefix
MCOM
Course Number
260
Course ID
00187537
Course Level
Undergraduate
Instruction Mode
Lecture
Department(s)
Mass Communications
Description
Essential theories and principles of public relations and advertising. Overview of public relations and advertising practices and uses in the management of business, government, institutions and organizations. Prereq.: MCOM 200.
Cross Listed Courses

Prerequisites

Credits

Min
3
Max
3
Repeatable
No

Goals and Diversity

MN Goal Course
No
MN Goal Designation(s)
-
Cultural Diversity
No

Learning Outcomes

Outcome
Identify and discuss the theory and practice of integrated communication in contemporary business, government and nonprofit markets.
Outcome
Identify and discuss the ethical issues related to various strategic communications situations.
Outcome
Critique and analyze the strategic communication strategies of an organization.
Outcome
Critique the strengths and limitations of various communication tools and media.
Outcome
Work effectively as a member of a collaborative team.
Outcome
Effectively communicate ideas, analysis and arguments through written and verbal presentations.

Dependencies

No dependencies