MCOM260

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Introduction to Strategic Communications

Mass Communications & Film Undergraduate College of Liberal Arts

Prefix

MCOM

Course Number

260

Course ID

00187537-2023-02-17

Course Level

Undergraduate

Instructional Type

Lecture

Grade Type

A-F Only

Department/Unit(s)

Mass Communications & Film

College/School

College of Liberal Arts

Description

Essential theories and principles of public relations and advertising. Overview of public relations and advertising practices and uses in the management of business, government, institutions and organizations.