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Introduction to Strategic Communications

General

Prefix

MCOM

Course Number

260

Course Level

Undergraduate

Department/Unit(s)

Mass Communications

College/School

College of Liberal Arts

Description

Essential theories and principles of public relations and advertising. Overview of public relations and advertising practices and uses in the management of business, government, institutions and organizations.

Prerequisites

Credits

Min

3

Max

3

Repeatable

No

Goals and Diversity

MN Goal Course

No

Cultural Diversity

No

Learning Outcomes

Outcome

Identify and discuss the theory and practice of integrated communication in contemporary business, government and nonprofit markets.

Outcome

Identify and discuss the ethical issues related to various strategic communications situations.

Outcome

Critique and analyze the strategic communication strategies of an organization.

Outcome

Critique the strengths and limitations of various communication tools and media.

Outcome

Work effectively as a member of a collaborative team.

Outcome

Effectively communicate ideas, analysis and arguments through written and verbal presentations.

Course Outline

Course Outline

Methods and concepts for analyzing strategic communication situations. 20% Developing goals, objectives, strategies and tactics for different publics through various forms of media. 20% Ethics in strategic communication situations. 20% Developing effective means of measuring and reaching different publics. 20% Developing effective (oral and written) presentations. 20%

Dependencies

Courses

MCOM260 is a prerequisite for:

Programs

MCOM260 is a completion requirement for: