Introduction to Strategic Communications
General
Prefix
MCOM
Course Number
260
Course Level
Undergraduate
Instruction Mode
Lecture
Department/Unit(s)
College/School
College of Liberal Arts
Description
Essential theories and principles of public relations and advertising. Overview of public relations and advertising practices and uses in the management of business, government, institutions and organizations.
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Identify and discuss the theory and practice of integrated communication in contemporary business, government and nonprofit markets.
Outcome
Identify and discuss the ethical issues related to various strategic communications situations.
Outcome
Critique and analyze the strategic communication strategies of an organization.
Outcome
Critique the strengths and limitations of various communication tools and media.
Outcome
Work effectively as a member of a collaborative team.
Outcome
Effectively communicate ideas, analysis and arguments through written and verbal presentations.