MKTG220

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Introduction to Marketing

Business Innovations & LeadershipUndergraduateCollege of Business, Engineering, and Technology

General Prerequisites Credits Goals Learning Outcomes Course Outline Dependencies

Prefix

MKTG

Course Number

220

Course ID

00186551-2024-08-26

Course Level

Undergraduate

Instructional Type

Lecture

Grade Type

A-F Only

Department/Unit(s)

Business Innovations & Leadership

College/School

College of Business, Engineering, and Technology

Description

Analysis, planning, and control of marketing functions with reference to ethical, social, political, economic, technological, and global forces.