MKTG220 - Introduction to Marketing

General

Prefix

MKTG

Course Number

220

Course Level

Undergraduate

Instruction Mode

Lecture

Department(s)

Description

Analysis, planning, and control of marketing functions with reference to ethical, social, political, economic, technological, and global forces.

Prerequisites

Credits

Min

3

Max

3

Repeatable

No

Goals and Diversity

MN Goal Course

No

Cultural Diversity

No

Learning Outcomes

Outcome

Define, explain and use basic marketing terms and concepts.

Outcome

Analyze the environment in which marketing management occurs, including the socio-cultural, economic, competitive, technological, and legal/political environments.

Outcome

Explain the process of consumer and business-to-business buyer behavior and environmental influences on buyer behavior.

Outcome

Identify the role of marketing research and marketing information systems in providing information to marketing managers.

Outcome

Identify and interpret marketing strategies in the areas of a) market segmentation, b) positioning, c) product management, including branding, packaging, and support services, d) pricing, c) distribution, and d) advertising, public relations, sales and sales promotion and social media.

Outcome

Identify business issues and problems in the global environment and value the importance of cross-cultural understanding in global markets.

Outcome

Identify and give examples of professional ethical and social responsibilities to organizations and society.

Outcome

Develop and apply skills to analyze and evaluate various components of the Marketing discipline through written projects or papers.

Course Outline

Course Outline

External marketing environment 10% Segmenting Targeting and Positioning 10% Market Research 10% Consumer Behavior 10% Product and Branding 10% Pricing 10% Promotion 10% Distribution 10% Marketing Strategy and Ethics 10% Global Marketing 10%

Dependencies