MKTG220 - Introduction to Marketing
Analysis, planning, and control of marketing functions with reference to ethical, social, political, economic, technological, and global forces.
Goals and Diversity
MN Goal Course
Define, explain and use basic marketing terms and concepts.
Analyze the environment in which marketing management occurs, including the socio-cultural, economic, competitive, technological, and legal/political environments.
Explain the process of consumer and business-to-business buyer behavior and environmental influences on buyer behavior.
Identify the role of marketing research and marketing information systems in providing information to marketing managers.
Identify and interpret marketing strategies in the areas of a) market segmentation, b) positioning, c) product management, including branding, packaging, and support services, d) pricing, c) distribution, and d) advertising, public relations, sales and sales promotion and social media.
Identify business issues and problems in the global environment and value the importance of cross-cultural understanding in global markets.
Identify and give examples of professional ethical and social responsibilities to organizations and society.
Develop and apply skills to analyze and evaluate various components of the Marketing discipline through written projects or papers.