MKTG220 - Introduction to Marketing

General

Prefix
MKTG
Course Number
220
Course ID
00186551
Course Level
Undergraduate
Instruction Mode
Lecture
Department(s)
Marketing
Description
Analysis, planning, and control of marketing functions with reference to ethical, social, political, economic, technological, and global forces.
Cross Listed Courses

Prerequisites

No Requisites

Credits

Min
3
Max
3
Repeatable
No

Goals and Diversity

MN Goal Course
No
MN Goal Designation(s)
-
Cultural Diversity
No

Learning Outcomes

Outcome
Define, explain and use basic marketing terms and concepts.
Outcome
Analyze the environment in which marketing management occurs, including the socio-cultural, economic, competitive, technological, and legal/political environments.
Outcome
Explain the process of consumer and business-to-business buyer behavior and environmental influences on buyer behavior.
Outcome
Identify the role of marketing research and marketing information systems in providing information to marketing managers.
Outcome
Identify and interpret marketing strategies in the areas of a) market segmentation, b) positioning, c) product management, including branding, packaging, and support services, d) pricing, c) distribution, and d) advertising, public relations, sales and sales promotion and social media.
Outcome
Identify business issues and problems in the global environment and value the importance of cross-cultural understanding in global markets.
Outcome
Identify and give examples of professional ethical and social responsibilities to organizations and society.
Outcome
Develop and apply skills to analyze and evaluate various components of the Marketing discipline through written projects or papers.

Dependencies

No dependencies