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Introduction to Marketing

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General

Prefix

MKTG

Course Number

220

Course ID

00186551-2024-08-26

Course Level

Undergraduate

College/School

Herberger Business School

Description

Analysis, planning, and control of marketing functions with reference to ethical, social, political, economic, technological, and global forces.

Credits

Min

3

Max

3

Goals and Diversity

MN Goal Course

No

Cultural Diversity

No

Learning Outcomes

Outcome

Identify and explain the concept of marketing along with its scale and scope.

Outcome

Analyze the environment in which marketing occurs and how it influences consumers and business buyer behaviors.

Outcome

Describe the strategic marketing process and marketing functions within business and its impact on society.

Outcome

Develop components of a marketing plan.

Outcome

Explain the key functions of product, price, place, and promotion and apply the practical roles they play in the implementation of marketing strategy.

Course Outline

Course Outline

External marketing environment. 10% Segmenting targeting and positioning. 10% Market research. 10% Consumer behavior. 10% Product and branding. 10% Pricing. 10% Promotion. 10% Distribution. 10% Marketing strategy and ethics. 10% Global marketing. 10%

Dependencies

Courses

MKTG220 is a completion requirement for:
MKTG220 is a prerequisite for:

Programs

MKTG220 is a completion requirement for:
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