Introduction to Marketing
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General
Prefix
MKTG
Course Number
220
Course ID
00186551-2024-08-26
Course Level
Undergraduate
Department/Unit(s)
College/School
Herberger Business School
Description
Analysis, planning, and control of marketing functions with reference to ethical, social, political, economic, technological, and global forces.
Credits
Min
3
Max
3
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Identify and explain the concept of marketing along with its scale and scope.
Outcome
Analyze the environment in which marketing occurs and how it influences consumers and business buyer behaviors.
Outcome
Describe the strategic marketing process and marketing functions within business and its impact on society.
Outcome
Develop components of a marketing plan.
Outcome
Explain the key functions of product, price, place, and promotion and apply the practical roles they play in the implementation of marketing strategy.
Course Outline
Course Outline
Dependencies
Courses
MKTG220
is a
completion requirement
for:
MKTG220
is a
prerequisite
for:
Programs
MKTG220
is a
completion requirement
for:
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