Introduction to Marketing
General
Prefix
MKTG
Course Number
220
Course Level
Undergraduate
Department/Unit(s)
College/School
Herberger Business School
Description
Analysis, planning, and control of marketing functions with reference to ethical, social, political, economic, technological, and global forces.
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Define, explain and use basic marketing terms and concepts.
Outcome
Analyze the environment in which marketing management occurs, including the socio-cultural, economic, competitive, technological, and legal/political environments.
Outcome
Explain the process of consumer and business-to-business buyer behavior and environmental influences on buyer behavior.
Outcome
Identify the role of marketing research and marketing information systems in providing information to marketing managers.
Outcome
Identify and interpret marketing strategies in the areas of a) market segmentation, b) positioning, c) product management, including branding, packaging, and support services, d) pricing, c) distribution, and d) advertising, public relations, sales and sales promotion and social media.
Outcome
Identify business issues and problems in the global environment and value the importance of cross-cultural understanding in global markets.
Outcome
Identify and give examples of professional ethical and social responsibilities to organizations and society.
Outcome
Develop and apply skills to analyze and evaluate various components of the Marketing discipline through written projects or papers.
Course Outline
Course Outline
Dependencies
Courses
MKTG220
is a
completion requirement
for:
MKTG220
is a
prerequisite
for:
Programs
MKTG220
is a
completion requirement
for:
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