Outcome
Describe basic concepts involved in marketing management and planning.
Outcome
Exhibit knowledge and application of marketing metrics in analysis and decision-making.
Outcome
Analyze a market environment in which marketing management takes place, including analysis of demand, market-segmentation, and consumer behavior.
Outcome
Evaluate the importance and process involved in developing new products/services and that of the consumer adoption process.
Outcome
Exhibit skill in identifying and evaluating marketing mix strategies in the ares of (a) targeting and positioning, (b) product management including branding, packaging, support services, and pricing, (c) distribution and sales, and (d) integrated marketing communication including social media.
Outcome
Develop and demonstrate problem solving capabilities and ethical decision making from the perspective of a marketing manager.