MKTG403

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Principles of Promotion

Business Innovations & Leadership Undergraduate Herberger Business School

Prefix

MKTG

Course Number

403

Course ID

00015365-2024-08-26

Course Level

Undergraduate

Instructional Type

Lecture

Grade Type

A-F Only

Department/Unit(s)

Business Innovations & Leadership

College/School

Herberger Business School

Description

Principles of advertising, sales promotion, personal selling, and direct marketing.