Principles of Promotion
General
Prefix
MKTG
Course Number
403
Course Level
Undergraduate
Department/Unit(s)
College/School
Herberger Business School
Description
Principles of advertising, sales promotion, personal selling, and direct marketing.
Prerequisites
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Integrate traditional and contemporary marketing communication tools when designing an integrated marketing communication plan.
Outcome
Connect marketing strategy decisions to marketing tactics tools using marketing strategy outcomes to determine the selection of advertising and promotional tactical tools.
Outcome
Analyze how marketers develop creative communication and media strategies.
Outcome
Analyze how marketers set communication objectives and budgets
Outcome
Evaluate the global implications of integrated marketing communication topics.
Course Outline
Course Outline
Situation analysis related to promotions. 10%
Integrated marketing communication. 20%
Communication process. 10%
Creative communication strategies. 10%
Media planning and budgeting. 20%
Promotional tactical tools. 20%
Global implications for integrated marketing communication. 10%
Dependencies
Programs
MKTG403
is a
completion requirement
for: