MKTG520
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Digital Marketing
Prefix
MKTG
Course Number
520
Course ID
00014048-2024-08-26
Course Level
Graduate
Instructional Type
Lecture
Grade Type
A-F Only
Department/Unit(s)
College/School
Herberger Business School
Description
Integration of digital marketing efforts into overall marketing strategies. Development, production and implementation of digital-marketing tools including, website and landing page design, email marketing, search-engine optimization, paid search, online advertising, and social media.