MKTG420

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Digital Marketing

Business Innovations & Leadership Undergraduate Herberger Business School

Prefix

MKTG

Course Number

420

Course ID

00014047-2024-08-26

Course Level

Undergraduate

Instructional Type

Lecture

Grade Type

A-F Only

College/School

Herberger Business School

Description

Integration of digital marketing efforts into overall marketing strategies. Development, production and implementation of digital-marketing tools including, website and landing page design, email marketing, search-engine optimization, paid search, online advertising, and social media.