Digital Marketing

General

Prefix

MKTG

Course Number

420

Course Level

Undergraduate

Department/Unit(s)

College/School

Herberger Business School

Description

Integration of digital marketing efforts into overall marketing strategies. Development, production and implementation of digital-marketing tools including, website and landing page design, email marketing, search-engine optimization, paid search, online advertising, and social media.

Prerequisites

Credits

Min

3

Max

3

Repeatable

No

Goals and Diversity

MN Goal Course

No

Cultural Diversity

No

Learning Outcomes

Outcome

Define and relate key core marketing concepts to an e-commerce context.

Outcome

Learn to describe and identify marketing opportunities, including advantages and disadvantages, regarding using the Internet for promotions, distribution and retailing.

Outcome

To prepare an on-line marketing program and roll-out plan for a given website.

Outcome

Compare and combine website design tools and techniques using core marketing concepts as the framework for successful website design.

Outcome

Describe and relate e-commerce success factors to real world situations.

Dependencies

Programs

MKTG420 is a completion requirement for: