Digital Marketing
General
Prefix
MKTG
Course Number
420
Course Level
Undergraduate
Department/Unit(s)
College/School
Herberger Business School
Description
Integration of digital marketing efforts into overall marketing strategies. Development, production and implementation of digital-marketing tools including, website and landing page design, email marketing, search-engine optimization, paid search, online advertising, and social media.
Prerequisites
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Define and relate key core marketing concepts to an e-commerce context.
Outcome
Learn to describe and identify marketing opportunities, including advantages and disadvantages, regarding using the Internet for promotions, distribution and retailing.
Outcome
To prepare an on-line marketing program and roll-out plan for a given website.
Outcome
Compare and combine website design tools and techniques using core marketing concepts as the framework for successful website design.
Outcome
Describe and relate e-commerce success factors to real world situations.
Dependencies
Programs
MKTG420
is a
completion requirement
for: