Business Consulting

General

Prefix

MKTG

Course Number

498

Course Level

Undergraduate

Department/Unit(s)

College/School

Herberger Business School

Description

Teams of students work as consultants to area businesses and non-profit organizations to diagnose and solve actual business problems. Written and oral presentation required.

Prerequisites

Credits

Min

3

Max

3

Repeatable

No

Goals and Diversity

MN Goal Course

No

Cultural Diversity

No

Learning Outcomes

Outcome

Working in teams, evaluate a real-world consulting project for a small business or economic development organization. Students on each team will: a. define the problem, b. design a proposal to address the problem, c. gather data relevant to the situation, d. gather and analyze industry data, and e. formulate recommendations.

Outcome

Present the findings and recommendations both in writing and in an oral presentation.

Outcome

Prepare a professional consulting report that is presented to the client.

Dependencies

Programs

MKTG498 is a completion requirement for: