Business Consulting
General
Prefix
MKTG
Course Number
498
Course Level
Undergraduate
Department/Unit(s)
College/School
Herberger Business School
Description
Teams of students work as consultants to area businesses and non-profit organizations to diagnose and solve actual business problems. Written and oral presentation required.
Prerequisites
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Working in teams, evaluate a real-world consulting project for a small business or economic development organization. Students on each team will:
a. define the problem,
b. design a proposal to address the problem,
c. gather data relevant to the situation,
d. gather and analyze industry data, and
e. formulate recommendations.
Outcome
Present the findings and recommendations both in writing and in an oral presentation.
Outcome
Prepare a professional consulting report that is presented to the client.
Dependencies
Programs
MKTG498
is a
completion requirement
for: