Global Marketing Strategy
General
Prefix
MKTG
Course Number
416
Course Level
Undergraduate
Department/Unit(s)
College/School
Herberger Business School
Description
The importance of global marketing to the U.S. economy; problems, opportunities and practices of managing multinational marketing activities; characteristics and structure of international markets.
Prerequisites
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Apply basic international marketing theories and concepts to understand the environment.
Outcome
Identify, analyze, and evaluate data, information, and evidence related to international business opportunities and threats relevant to the current world.
Outcome
Identify international customers through conducting marketing research and developing cross-border segmentation and positioning strategies.
Outcome
Examine the different skills and systems required to implement marketing strategies across country borders.
Dependencies
Programs
MKTG416
is a
completion requirement
for: