MKTG416
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Global Marketing Strategy
Prefix
MKTG
Course Number
416
Course ID
00013931-2023-03-17
Course Level
Undergraduate
Instructional Type
Lecture
Grade Type
A-F Only
Department/Unit(s)
College/School
Herberger Business School
Description
The importance of global marketing to the U.S. economy; problems, opportunities and practices of managing multinational marketing activities; characteristics and structure of international markets.