Distribution Management

General

Prefix

MKTG

Course Number

404

Course Level

Undergraduate

Department/Unit(s)

Marketing

College/School

Herberger Business School

Description

Movement of products and services from producer to consumer; channels of distribution; logistics. Successful completion of this course satisfies the Upper Division Writing Requirement.

Prerequisites

Credits

Min

3

Max

3

Repeatable

No

Goals and Diversity

MN Goal Course

No

Cultural Diversity

No

Learning Outcomes

Outcome

Demonstrate an ability to take a multi-faceted view of different marketing decisions, i.e., product and brand, pricing, promotions and distribution (placing) and how they are interlinked in the efficient and effective movement of products and services from the producer to the consumer.

Outcome

Exhibit an understanding of how distribution decisions need to be continuously adapted to changes in the micro and macro environments in which businesses operate.

Outcome

Demonstrate an understanding of the importance of adapting distribution strategies and managing distribution channels to support evolving marketing mix decisions.

Dependencies

Programs

MKTG404 is a completion requirement for: