Product and Price Management
General
Prefix
MKTG
Course Number
402
Course Level
Undergraduate
Department/Unit(s)
College/School
Herberger Business School
Description
Product and price management in marketing decision-making; new product development; product/brand management: pricing policies.
Prerequisites
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Describe and explain the new product development process.
Outcome
Apply the various tools of the new product development process to develop new product ideas as well as make sound marketing appraisals about which ideas to bring to market.
Outcome
Identify and understand how to solve the strategic issues behind launching and designing their own new product.
Outcome
Develop a creative marketing viewpoint when it comes to branding and products.
Outcome
Identify, explain and assess the issues and apply appropriate tactics in the area of pricing and price management.
Dependencies
Programs
MKTG402
is a
completion requirement
for: