MKTG402

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Product and Price Management

Business Innovations & Leadership Undergraduate Herberger Business School

Prefix

MKTG

Course Number

402

Course ID

00013923

Course Level

Undergraduate

Instructional Type

Lecture

Grade Type

A-F Only

Department/Unit(s)

Business Innovations & Leadership

College/School

Herberger Business School

Description

Product and price management in marketing decision-making; new product development; product/brand management: pricing policies.