Business Communication Strategies
General
Prefix
MKTG
Course Number
333
Course Level
Undergraduate
Instruction Mode
Lecture
Department/Unit(s)
College/School
Herberger Business School
Description
Advanced business report writing; analysis and interpretation of business communications.
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Research, write, revise, and format written business communications appropriate for various professions, audiences, and purposes.
Outcome
Demonstrate effective oral communication (with suitable supporting materials) using strategies for face-to-face and virtual settings.
Outcome
Develop print and digital job application materials using industry best practices.
Outcome
Edit sentences and paragraphs for clarity, tone, and accuracy (including grammar, punctuation, and spelling).
Outcome
Identify ethical issues in business communication and propose appropriate resolutions.