MKTG333 - Business Communication Strategies

General

Prefix
MKTG
Course Number
333
Course ID
00013920
Course Level
Undergraduate
Instruction Mode
Lecture
Department(s)
Marketing
Description
Advanced business report writing; analysis and interpretation of business communications.
Cross Listed Courses

Prerequisites

No Requisites

Credits

Min
3
Max
3
Repeatable
No

Goals and Diversity

MN Goal Course
No
MN Goal Designation(s)
-
Cultural Diversity
No

Learning Outcomes

Outcome
Define communication and describe the main purpose for communication in business.
Outcome
Explain the objective of the communication process.
Outcome
Identify factors affecting group and team communications and discuss aspects of effective meeting management.
Outcome
Write effective persuasive requests and persuasive messages within an organization.
Outcome
Identify the purpose of the message and the appropriate channel.
Outcome
Apply techniques for adapting messages to the audience, including strategies for communicating ethically and responsibly.
Outcome
Select and apply the appropriate message outline (deductive or inductive) for developing messages to achieve the desired response.
Outcome
Apply techniques for developing effective sentences and unified and coherent paragraphs.
Outcome
Prepare visually appealing documents that grab the receiver's attention and increase comprehension.
Outcome
Revise and proofread a message for content, organization, and style; mechanics; and format and layout.
Outcome
Discuss the effective use of email, instant messaging and voice/wireless technologies in business communications.
Outcome
Prepare effective answers to questions often asked in job interviews, complete a mock interview and prepare a critique of their performance related to an employment interview.
Outcome
Explain the nature of structured, unstructured, stress, group, and virtual interviews.
Outcome
Prepare messages that convey bad news, provide constructive criticism and/or negative organizational news.
Outcome
Apply steps in the problem-solving process.
Outcome
Use appropriate printed, electronic, and primary sources of information.

Dependencies

No dependencies