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Business Communication Strategies

General

Prefix

MKTG

Course Number

333

Course Level

Undergraduate

Department/Unit(s)

Marketing

College/School

Herberger Business School

Description

Advanced business report writing; analysis and interpretation of business communications.

Credits

Min

3

Max

3

Repeatable

No

Goals and Diversity

MN Goal Course

No

Cultural Diversity

No

Learning Outcomes

Outcome

Research, write, revise, and format written business communications appropriate for various professions, audiences, and purposes.

Outcome

Demonstrate effective oral communication (with suitable supporting materials) using strategies for face-to-face and virtual settings.

Outcome

Develop print and digital job application materials using industry best practices.

Outcome

Edit sentences and paragraphs for clarity, tone, and accuracy (including grammar, punctuation, and spelling).

Outcome

Identify ethical issues in business communication and propose appropriate resolutions.

Course Outline

Course Outline

Writing, revising, and formatting business communications (memos, reports, letters, emails, etc.). 25% Effective oral communication in face-to-face and virtual settings. 25% Industry best practices for print and digital job application materials. 20% Editing sentences and paragraphs for clarity, tone, and accuracy. 20% Ethical issues in business communication. 10%

Dependencies

Courses

MKTG333 is a prerequisite for:

Programs

MKTG333 is a completion requirement for:
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