MKTG333 - Business Communication Strategies
- Course Number
- Course ID
- Course Level
- Instruction Mode
- Advanced business report writing; analysis and interpretation of business communications.
- Cross Listed Courses
Goals and Diversity
- MN Goal Course
- MN Goal Designation(s)
- Cultural Diversity
- Define communication and describe the main purpose for communication in business.
- Explain the objective of the communication process.
- Identify factors affecting group and team communications and discuss aspects of effective meeting management.
- Write effective persuasive requests and persuasive messages within an organization.
- Identify the purpose of the message and the appropriate channel.
- Apply techniques for adapting messages to the audience, including strategies for communicating ethically and responsibly.
- Select and apply the appropriate message outline (deductive or inductive) for developing messages to achieve the desired response.
- Apply techniques for developing effective sentences and unified and coherent paragraphs.
- Prepare visually appealing documents that grab the receiver's attention and increase comprehension.
- Revise and proofread a message for content, organization, and style; mechanics; and format and layout.
- Discuss the effective use of email, instant messaging and voice/wireless technologies in business communications.
- Prepare effective answers to questions often asked in job interviews, complete a mock interview and prepare a critique of their performance related to an employment interview.
- Explain the nature of structured, unstructured, stress, group, and virtual interviews.
- Prepare messages that convey bad news, provide constructive criticism and/or negative organizational news.
- Apply steps in the problem-solving process.
- Use appropriate printed, electronic, and primary sources of information.