MKTG322
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Marketing Information and Research
Prefix
MKTG
Course Number
322
Course ID
00013919-2025-08-25
Course Level
Undergraduate
Instructional Type
Lecture
Grade Type
A-F Only
Department/Unit(s)
College/School
Herberger Business School
Description
Research as an aid to decision-making in marketing management; research methods: market surveys and experiments; interpreting, reporting, and using research results; competitive intelligence.