MKTG321
Download as PDF
Buyer Behavior
Prefix
MKTG
Course Number
321
Course ID
00013918
Course Level
Undergraduate
Instructional Type
Lecture
Grade Type
A-F Only
Department/Unit(s)
College/School
Herberger Business School
Description
Consumer and organizational buying behavior; psychological, economic, and socio-cultural theories as they relate to buying decisions.