Buyer Behavior

General

Prefix

MKTG

Course Number

321

Course Level

Undergraduate

Department/Unit(s)

College/School

Herberger Business School

Description

Consumer and organizational buying behavior; psychological, economic, and socio-cultural theories as they relate to buying decisions.

Prerequisites

Credits

Min

3

Max

3

Repeatable

No

Goals and Diversity

MN Goal Course

No

Cultural Diversity

No

Learning Outcomes

Outcome

Identify the major individual, social, cultural and economic factors that influence consumers' decision making processes and motivations.

Outcome

Explain and analyze the stages consumers go through when making consumption-related decisions.

Outcome

Understand the way in which consumers make decisions and be able to assess the strategic implications for marketing managers.

Outcome

Understand the implications of differences in consumer behavior in a global market and apply this understanding to strategic marketing decisions.

Dependencies

Courses

MKTG321 is a prerequisite for:

Programs

MKTG321 is a completion requirement for: