Buyer Behavior
General
Prefix
MKTG
Course Number
321
Course Level
Undergraduate
Department/Unit(s)
College/School
Herberger Business School
Description
Consumer and organizational buying behavior; psychological, economic, and socio-cultural theories as they relate to buying decisions.
Prerequisites
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Identify the major individual, social, cultural and economic factors that influence consumers' decision making processes and motivations.
Outcome
Explain and analyze the stages consumers go through when making consumption-related decisions.
Outcome
Understand the way in which consumers make decisions and be able to assess the strategic implications for marketing managers.
Outcome
Understand the implications of differences in consumer behavior in a global market and apply this understanding to strategic marketing decisions.
Dependencies
Courses
MKTG321
is a
prerequisite
for:
Programs
MKTG321
is a
completion requirement
for: