Marketing and the Law

General

Prefix

BLAW

Course Number

433

Course Level

Undergraduate

Department/Unit(s)

College/School

Herberger Business School

Description

Legal regulatory, and ethical aspects of marketing activities including product development, promotion pricing and distribution.

Credits

Min

3

Max

3

Repeatable

No

Goals and Diversity

MN Goal Course

No

Cultural Diversity

No

Learning Outcomes

Outcome

Explain the laws and regulations that affect marketing activities and decision making.

Outcome

Apply ethical principles in a business context and appraise the value of incorporating these principles into decision making.

Outcome

Develop and manage proactive and reactive strategies in response to the legal environment.

Dependencies

Programs

BLAW433 is a completion requirement for: