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MCOM 380. Media Strategy and Planning

Department: Mass Communications
Description: Strategies and techniques required to effectively plan, select and buy advertising messages in the mass media.
Prerequisites: MCOM 200 and MCOM 260.
Semester Offered: DEMAND
Grading Method: ABCDF

Student Learning Outcomes

1. Use effective measurement techniques for assessing the efficiency of media buys
2. Identify and use appropriate terms and jargon in the field of media planning
3. Evaluate and create media plans
4. Identify and explain the role and importance of media planning in a broader communications strategy

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