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MCOM 260. Introduction to Strategic Communications

Department: Mass Communications
Description: Essential theories and principles of public relations and advertising. Overview of public relations and advertising practices and uses in the management of business, government, institutions and organizations.
Prerequisites: MCOM 200
Semester Offered:
  • Fall
  • Spring
Grading Method: ABCDF

Student Learning Outcomes

1. Identify and discuss the theory and practice of integrated communication in contemporary business, government and nonprofit markets.
2. Identify and discuss the ethical issues related to various strategic communications situations
3. Critique and analyze the strategic communication strategies of an organization
4. Critique the strengths and limitations of various communication tools and media
5. Work effectively as a member of a collaborative team
6. Effectively communicate ideas, analysis and arguments through written and verbal presentations

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