University Catalog

Print Page

MCOM 375. Writing for Strategic Communications

Department: Mass Communications
Description: Development of professional-level writing skills for strategic communications professionals. Using different storytelling approaches for particular audiences and media.
Prerequisites: MCOM 200 and MCOM 203 and MCOM 260.
Semester Offered:
  • Fall
  • Spring
Grading Method: ABCDF

Student Learning Outcomes

1. Write clearly and persuasively in forms and styles appropriate for different audiences and purposes
2. Describe issues related to diversity and ethics through created and discussed content
3. Work effectively as a member of a collaborative team
4. Plan, research and write strategic communications materials such as articles, newsletters, fliers, brochures, social media messages and advertising copy.
5. Identify and evaluate the role that storytelling and messaging plays in an organization's broader strategic communication strategy.

The contents in this catalog and other university publications, policies, fees, bulletins or announcements are subject to change without notice and do not constitute an irrevocable contract between any student and St. Cloud State University.