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MCOM 370. Social Media Communications

Department: Mass Communications
Description: Developing and implementing a social media strategy for private, governmental and nonprofit organizations and measuring its effectiveness. Ethical considerations and new technologies and tactics in social media.
Prerequisites: MCOM 200 and MCOM 260, or permission of the instructor
Semester Offered:
  • Fall
  • Spring
Grading Method: ABCDF

Student Learning Outcomes

1. Describe the practices and expectations of a social media marketer
2. Critique and explain social media's role within an organization's communications strategies
3. Operate social media strategies in an ethical manner
4. Use various media tools in a social media context in a professional manner
5. Develop a social media strategy and connect it to broader goals for a client

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