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HTSM 395. Hospitality and Tourism Marketing

Credits:
Department: Geography
Description: An applied course designed to explore how the tourism product is distributed to the consumer. Will develop the student's awareness of the tourism industry's channels of distribution, their inter-relationships and means for effective utilization by both distributors and consumer.
Semester Offered: Spring
Grading Method: ABCDF

Student Learning Outcomes

1. Identify characteristics of hospitality and tourism (services) marketing
2. Develop strategies and tactics for the distribution and marketing of hospitality and tourism products and services.
3. Design a practical marketing plan for the distribution/sales of a hospitality/tourism product/service in a global marketplace






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