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HTSM 368. Event and Convention Management

Credits: 3
Department: Geography
Description: A systematic analysis of the meeting, exposition, event, and convention (MEEC) industry.
Prerequisites: Completion of HTSM 111 with a "C" grade or better.
Semester Offered: DEMAND
Grading Method: ABCDF

Student Learning Outcomes

1. Identify the major characteristics of the MEEC industry, including economic, social, cultural, and environmental impacts generated by events and exhibitions.
2. Recognize the procedures of event/meeting planning, promotion, marketing, public relations, venue selection and on-site management.
3. Apply knowledge in the design and creation of various events/projects

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