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REC 416. Marketing for Recreation and Sports Management

Credits: 3
Department: Recreation, Coaching & Sports Management
Description: Principles of event and sport marketing; development of a marketing plan, promotional methods, marketing research, public relations, examination of sport as a consumer product and as a medium by which to sell consumer products.
Prerequisites: REC 233 or REC 301
Semester Offered: Fall
Grading Method: ABCDF

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