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MKTG 498. Business Consulting

Credits: 3
Department: Marketing
Description: Teams of students work as consultants to area businesses and non-profit organizations to diagnose and solve actual business problems. Written and oral presentation required.
Prerequisites: MKTG 220; ACCT 292; IS 242 or STAT 242; FIRE 371; MGMT 201 or permission of department
Semester Offered:
  • Fall
  • Spring
Grading Method: ABCDF

Student Learning Outcomes

1. Working in teams, evaluate a real-world consulting project for a small business or economic development organization. Students on each team will: a. define the problem, b. design a proposal to address the problem, c. gather data relevant to the situation, d. gather and analyze industry data, and e. formulate recommendations.
2. Present the findings and recommendations both in writing and in an oral presentation.
3. Prepare a professional consulting report that is presented to the client.

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