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MKTG 411. Retail Management

Credits: 3
Department: Marketing
Description: Strategic retail management decisions regarding pricing, promotion, merchandising, site location, store planning and design, and personnel.
Prerequisites: MKTG 220
Semester Offered: Fall
Grading Method: ABCDF

Student Learning Outcomes

1. Describe the impact the retailing industry has on the US and global economy, and become familiar with the many careers retailing offers.
2. Identify the different types of retailers and analyze the retailing functions across diverse retail formats.
3. Describe the scope of retailing activities involved in the retailing industry and apply appropriate strategies for these activities through cases and experiential exercises.
4. Use industry specific terminology to communicate retailing activities.
5. Apply various strategies used by retailers to address the many challenges facing retailers today.

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