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MKTG 404. Distribution Management

Credits: 3
Department: Marketing
Description: Movement of products and services from producer to consumer; channels of distribution; logistics. Successful completion of this course satisfies the Upper Division Writing Requirement.
Prerequisites: MKTG 220
Semester Offered:
  • Fall
  • Spring
  • Summer
Grading Method: ABCDF

Student Learning Outcomes

1. Demonstrate an ability to take a multi-faceted view of different marketing decisions, i.e., product and brand, pricing, promotions and distribution (placing) and how they are interlinked in the efficient and effective movement of products and services from the producer to the consumer.
2. Exhibit an understanding of how distribution decisions need to be continuously adapted to changes in the micro and macro environments in which businesses operate.
3. Demonstrate an understanding of the importance of adapting distribution strategies and managing distribution channels to support evolving marketing mix decisions.

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