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MKTG 403. Principles of Promotion

Credits: 3
Department: Marketing
Description: Principles of advertising, sales promotion, personal selling, and direct marketing.
Prerequisites: MKTG 220, MKTG 321, MKTG 322
Semester Offered:
  • Fall
  • Spring
  • Summer
Grading Method: ABCDF

Student Learning Outcomes

1. Develop and formulate marketing strategy using real world client.
2. Demonstrate an understanding of how to connect marketing strategy decisions to marketing tactics tools (e.g., using marketing strategy outcomes to determine the selection of tactical tools such as advertising and sales promotions).
3. Prepare and present an Integrated Marketing Communication plan using real world clients.
4. Integrate traditional and contemporary marketing communication tools when designing an integrated marketing communication plan.
5. Evaluate the global implications of Integrated Marketing Communication topics.

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