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MBA 618. Marketing Management

Credits: 3
Department: Herberger Business School
Description: Marketing terms, concepts, and analysis leading to market-oriented strategic plans and marketing decisions.
Prerequisites: MBA 601 or by permission of the MBA advisor for non-MBA students.
Semester Offered:
  • Fall
  • Spring
Grading Method: ABCDF
Lab: Lab

Student Learning Outcomes

1. Describe basic concepts involved in marketing management and planning.
2. Exhibit knowledge and application of marketing metrics in analysis and decision-making.
3. Analyze a market environment in which marketing management takes place, including analysis of demand, market-segmentation, and consumer behavior.
4. Evaluate the importance and process involved in developing new products/services and that of the consumer adoption process.
5. Exhibit skill in identifying and evaluating marketing mix strategies in the ares of (a) targeting and positioning, (b) product management including branding, packaging, support services, and pricing, (c) distribution and sales, and (d) integrated marketing communication including social media.
6. Develop and demonstrate problem solving capabilities and ethical decision making from the perspective of a marketing manager.

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