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MCOM 652. Strategic Communications Design

Credits: 3
Department: Mass Communications
Description: Principles and applications of graphic design for television, advertising, PR and related areas of mass communications using digital imaging and design software.
Semester Offered: Fall
Grading Method: ABCDF

Student Learning Outcomes

1. Analyze and apply the principles of design in print projects related to advertising, PR and communications in general.
2. Analyze, discuss, and critique design work in terms of aesthetics, effectiveness, appropriateness, usability and accessibility.
3. Describe current conventions, trends, and theories in graphic design, especially in the area of advertising and PR.
4. Use digital image software to create and manipulate digital images and graphics for us in multiple media formats.
5. Create digital advertisements, brochures, and related print design pieces for use in multiple media platforms.
6. Describe current conventions, trends, and theories in Web page design and apply them to the creation of Web page design layouts.

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