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MCOM 585. Strategic Cases and Campaigns in Public Relations

Department: Mass Communications
Description: Case-study analysis of public relations strategies and practice in contemporary society. Students develop a comprehensive public relations campaign for a real-world client.
Semester Offered:
  • Fall
  • Spring
Grading Method: ABCDF

Student Learning Outcomes

1. Use relevant research to develop goals and measure success in a public relations campaign
2. Evaluate communication strategies facing organizations and design customer consumer-focused solutions.
3. Implement public relations strategies and techniques in a real-world campaign
4. Apply case-analysis methodology to various public relations contexts.
5. Work effectively as a member of a collaborative team.
6. Effectively communicate ideas, analysis and argument through written reports and verbal presentations.

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