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MCOM 580. Strategic Cases and Campaigns in Advertising

Credits:
Department: Mass Communications
Description: Case-study analysis of advertising strategies and practices in contemporary society. Students develop a comprehensive advertising campaign for a real-world client.
Semester Offered:
  • Fall
  • Spring
Grading Method: ABCDF

Student Learning Outcomes

1. Use relevant consumer, market, product and competitive research in an advertising campaign
2. Identify and apply knowledge of market segmentation, target marketing and brand positioning in the advertising process.
3. Analyze and evaluate the role that legacy and digital media play in the advertising process.
4. Implement strategies and techniques for real-world campaigns
5. Apply case-study analysis methodology to various advertising contexts
6. Work effectively as a member of a collaborative team
7. Effectively communicate ideas, analysis and argument through written reports and verbal presentations.






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