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MKTG 402. Product and Price Management

Credits: 3
Department: Marketing
Description: Product and price management in marketing decision-making; new product development; product/brand management: pricing policies.
Prerequisites: MKTG 220
Semester Offered:
  • Fall
  • Spring
  • Summer
Grading Method: ABCDF

Student Learning Outcomes

1. Describe and explain the new product development process.
2. Apply the various tools of the new product development process to develop new product ideas as well as make sound marketing appraisals about which ideas to bring to market.
3. Identify and understand how to solve the strategic issues behind launching and designing their own new product.
4. Develop a creative marketing viewpoint when it comes to branding and products.
5. Identify, explain and assess the issues and apply appropriate tactics in the area of pricing and price management.






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