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MKTG 100. Contemporary Business Concepts

Credits: 3 View Details
Description: Comprehensive examination of the major activities of business, contemporary issues, trends and challenges of the business environment in today's global and changing society.
Semester Offered: Fall
Goal Area: GOAL AREA 8: GLOBAL PERSPECTIVES


MKTG 220. Introduction to Marketing

Credits: 3 View Details
Description: Analysis, planning, and control of marketing functions with reference to ethical, social, political, economic, technological, and global forces.
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 321. Buyer Behavior

Credits: 3 View Details
Description: Consumer and organizational buying behavior; psychological, economic, and socio-cultural theories as they relate to buying decisions.
Prerequisites: MKTG 220
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 322. Marketing Information and Research

Credits: 3 View Details
Description: Research as an aid to decision-making in marketing management; research methods: market surveys and experiments; interpreting, reporting, and using research results; competitive intelligence.
Prerequisites: MKTG 220, IS 242 or STAT 242
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 333. Business Communication Strategies

Credits: 3 View Details
Description: Advanced business report writing; analysis and interpretation of business communications.
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 344. Field Experience

Credits: 3 View Details
Description: Participation in a paid part-time position with a cooperating business, governmental, or civic organization. May be enrolled in no more than 10 additional credits. Course may be repeated, but a maximum of 3 credits may apply as electives in the major program. Student must return to campus for at least one semester after the Field Experience and be enrolled in at least one on-campus class. Permission of department.
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 402. Product and Price Management

Credits: 3 View Details
Description: Product and price management in marketing decision-making; new product development; product/brand management: pricing policies.
Prerequisites: MKTG 220
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 403. Principles of Promotion

Credits: 3 View Details
Description: Principles of advertising, sales promotion, personal selling, and direct marketing.
Prerequisites: MKTG 220, MKTG 321, MKTG 322
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 404. Distribution Management

Credits: 3 View Details
Description: Movement of products and services from producer to consumer; channels of distribution; logistics. Successful completion of this course satisfies the Upper Division Writing Requirement.
Prerequisites: MKTG 220
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 411. Retail Management

Credits: 3 View Details
Description: Strategic retail management decisions regarding pricing, promotion, merchandising, site location, store planning and design, and personnel.
Prerequisites: MKTG 220
Semester Offered: Fall


MKTG 412. Retail Merchandising

Credits: 3 View Details
Description: Buying and selling in retail management: merchandise assortment planning, fashion merchandising; retail buying; preparing and pricing merchandise for resale.
Prerequisites: MKTG 220, MKTG 411
Semester Offered: DEMAND


MKTG 415. Professional Selling

Credits: 3 View Details
Description: Personal selling from an analytical and decision-making perspective.
Prerequisites: MKTG 220
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 416. Global Marketing Strategy

Credits: 3 View Details
Description: The importance of global marketing to the U.S. economy; problems, opportunities and practices of managing multinational marketing activities; characteristics and structure of international markets.
Prerequisites: MKTG 220
Semester Offered:
  • Fall
  • Spring


MKTG 419. Marketing of Services

Credits: 3 View Details
Description: Marketing profit and non-profit services. Differences between services and physical goods. Internal and external marketing issues.
Prerequisites: MKTG 220
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 420. Electronic Marketing

Credits: 3 View Details
Description: Identifying marketing opportunities on the Internet; creating on-line marketing programs; electronic advertising, retailing and commerce.
Prerequisites: MKTG 220
Semester Offered:
  • Fall
  • Spring


MKTG 425. Seminar in Sales Management

Credits: 3 View Details
Description: Activities involved in managing a sales force; sales manager's decision-making with respect to formulation, implementation, and evaluation of sales programs; case emphasis.
Prerequisites: MKTG 220
Corequisites: MKTG 415
Semester Offered: DEMAND


MKTG 426. Professional Selling Specialization

Credits: 3 View Details
Description: Training and techniques in professional selling arena.
Prerequisites: MKTG 220, MKTG 333 or ENGL 332 or CMST 341, MKTG 415
Semester Offered:
  • Fall
  • Spring


MKTG 444. Internship

Credits: 3-12 View Details
Description: Participation in a full-time paid position with a cooperating business, governmental, or civic organization whose program has been approved in advance by the department in which the student has an approved major. Credits are provided upon completion of all reqirements, of which 3 credits apply as electives in the major program and any additional credits apply as university electives for graduation. Permission of department.
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 498. Business Consulting

Credits: 3 View Details
Description: Teams of students work as consultants to area businesses and non-profit organizations to diagnose and solve actual business problems. Written and oral presentation required.
Prerequisites: MKTG 220; ACCT 292; IS 242 or STAT 242; FIRE 371; MGMT 201 or permission of department
Semester Offered:
  • Fall
  • Spring


MKTG 501. Credit by Arrangement

Credits: 1-3 View Details
Description: Students who receive approval must register for (name of department or program) 501 (title of course). A maximum of six credits earned under the 501 course number may be applied to a Master's degree program. This procedure is open only to students admitted to a graduate degree program.
Semester Offered: DEMAND


MKTG 502. Product and Price Management

Credits: 3 View Details
Description: Product and price management in marketing decision-making; new product development; product/brand management: pricing policies.
Prerequisites: MKTG 220 or equivalent
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 503. Principles of Promotion

Credits: 3 View Details
Description: Principles of advertising, sales promotion, personal selling, and direct marketing.
Prerequisites: MKTG 220, MKTG 321, MkTG 322 or equivalents
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 504. Distribution Management

Credits: 3 View Details
Description: Movement of products and services from producer to consumer, channels of distribution; logistics. Successful completion of this course satisfies the Upper Division Writing Requirement.
Prerequisites: MKTG 220 or equivalent
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 511. Retail Management

Credits: 3 View Details
Description: Strategic retail management decisions regarding pricing, promotion, merchandising, site location, store planning and design, and personnel.
Prerequisites: MKTG 220 or equivalent
Semester Offered: Fall


MKTG 512. Retail Merchandising

Credits: 3 View Details
Description: Buying and selling in retail management: merchandise assortment planning; fashion merchandising; retail buying; preparing and pricing merchandise for resale.
Prerequisites: MKTG 220, MKTG 411 or quivalents
Semester Offered: DEMAND






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