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MCOM 580. Strategic Cases and Campaigns in Advertising

Credits: View Details
Description: Case-study analysis of advertising strategies and practices in contemporary society. Students develop a comprehensive advertising campaign for a real-world client.
Semester Offered:
  • Fall
  • Spring


MCOM 585. Strategic Cases and Campaigns in Public Relations

Credits: View Details
Description: Case-study analysis of public relations strategies and practice in contemporary society. Students develop a comprehensive public relations campaign for a real-world client.
Semester Offered:
  • Fall
  • Spring


MCOM 600. Special Problems

Credits: 1-3 View Details
Description: Independent study for advanced students wishing to work out a special problem in the major area of concentration.
Semester Offered:
  • Fall
  • Spring
  • Summer


MCOM 601. Communication Theory

Credits: 3 View Details
Description: Theories and research approaches in the study of mass media messages and their impact on audiences.
Semester Offered: Fall


MCOM 603. Seminar in Mass Communications (Topical)

Credits: 1-3 View Details
Description: Seminar presentations on topics in mass communications (example: new technology or regulation).
Semester Offered: DEMAND


MCOM 604. Readings in Mass Communications

Credits: 1-3 View Details
Description: A topic in mass communications. Oral and written reporting of readings. May be repeated with a different topic to a max. of 6 credits.
Semester Offered: DEMAND


MCOM 605. Ethics and Critical Analysis of Mass Media

Credits: 3 View Details
Description: Advanced analysis of the values, principles, processes and critical paradigms commonly used for ethical decision making. Critiquing mass mediated culture.
Semester Offered: Spring


MCOM 621. Advanced Advertising Theories and Practices

Credits: 3 View Details
Description: Indepth analysis of major theories and methods of advertising, brand development and agency processes.
Semester Offered: Spring


MCOM 625. Seminar: Public Opinion and Communication

Credits: 3 View Details
Description: Theories in communication, public opinion and attitudinal changes; research findings on communication, opinion and persuasion; methods and methodological problems and application of research methods.
Prerequisites: COMM 601
Semester Offered: DEMAND


MCOM 630. Seminar in International Mass Communications

Credits: 3 View Details
Description: Problems and issues involved in global communication. Media freedom. International broadcasting politics of free flow of information. Transnational advertising.
Semester Offered: Spring


MCOM 632. Advanced Research Methods in Mass Communication

Credits: 3 View Details
Description: Methodologies of mass communication research, both quantitative and qualitative. Prior knowledge of basic research methods is required.
Semester Offered: Spring


MCOM 633. Qualitative and Critical Research Methods

Credits: 3 View Details
Description: Advanced critical and qualitative research methodologies.
Semester Offered: Fall


MCOM 634. Advanced Public Relations Theories and Practices

Credits: 3 View Details
Description: Public relations theories, campaign design and evaluation, and ethical considerations.
Semester Offered: Spring


MCOM 635. Mass Communication Seminar in Media Convergence

Credits: 3 View Details
Description: Theoretical and professional issues of media convergence and their impacts on journalistic practices media industries and society.
Semester Offered: Fall


MCOM 646. Diversity Issues in Mass Media

Credits: 3 View Details
Description: Institutional diversity issues, such as major media hiring practices, and content issues, such as stereotyping.
Semester Offered: DEMAND


MCOM 652. Strategic Communications Design

Credits: 3 View Details
Description: Principles and applications of graphic design for television, advertising, PR and related areas of mass communications using digital imaging and design software.
Semester Offered: Fall


MCOM 670. Public Health Communication

Credits: 3 View Details
Description: Communication issues, theories, and research in public health.
Semester Offered: DEMAND


MCOM 686. Integrated Strategic Communications

Credits: 3 View Details
Description: Internal and external integration of advertising and public relations with brand building. Real world clients. Capstone.
Prerequisites: MCOM 621, MCOM 634, MCOM 652
Semester Offered: Spring


MCOM 690. Selected Topics

Credits: 2-16 View Details
Description: May be repeated to a max. of 9 credits.
Semester Offered:
  • Fall
  • Spring
  • Summer


MCOM 691. Enrollment Continuation

Credits: 1 View Details
Description: Intended for master's students who have completed all required coursework for a graduate program, but are still working on a culminating project (thesis, starred paper, portfolio, or internship) or other program requirements. Repeatable to 10 credits.
Semester Offered:


MCOM 694. Selected Topics

Credits: 1-3 View Details
Description: May be repeated to a max. of 9 credits.
Semester Offered:
  • Fall
  • Spring
  • Summer


MCOM 695. Temporary Workshop

Credits: 1-3 View Details
Description: Area limited and specific subjects selected before workshop is announced. These workshops are intended to support established degree programs and may be included on a student's approved program within the workshop limitations established for each program option.
Semester Offered:
  • Fall
  • Spring
  • Summer


MCOM 699. Thesis

Credits: 1-6 View Details
Description:
Semester Offered: DEMAND






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