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MKTG 501. Credit by Arrangement

Credits: 1-3 View Details
Description: Students who receive approval must register for (name of department or program) 501 (title of course). A maximum of six credits earned under the 501 course number may be applied to a Master's degree program. This procedure is open only to students admitted to a graduate degree program.
Semester Offered: DEMAND


MKTG 502. Product and Price Management

Credits: 3 View Details
Description: Product and price management in marketing decision-making; new product development; product/brand management: pricing policies.
Prerequisites: MKTG 220 or equivalent
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 503. Principles of Promotion

Credits: 3 View Details
Description: Principles of advertising, sales promotion, personal selling, and direct marketing.
Prerequisites: MKTG 220, MKTG 321, MkTG 322 or equivalents
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 504. Distribution Management

Credits: 3 View Details
Description: Movement of products and services from producer to consumer, channels of distribution; logistics. Successful completion of this course satisfies the Upper Division Writing Requirement.
Prerequisites: MKTG 220 or equivalent
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 511. Retail Management

Credits: 3 View Details
Description: Strategic retail management decisions regarding pricing, promotion, merchandising, site location, store planning and design, and personnel.
Prerequisites: MKTG 220 or equivalent
Semester Offered: Fall


MKTG 512. Retail Merchandising

Credits: 3 View Details
Description: Buying and selling in retail management: merchandise assortment planning; fashion merchandising; retail buying; preparing and pricing merchandise for resale.
Prerequisites: MKTG 220, MKTG 411 or quivalents
Semester Offered: DEMAND


MKTG 515. Professional Selling

Credits: 3 View Details
Description: Personal selling from an analytical and decision-making perspective.
Prerequisites: MKTG 220 or equivalent
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 516. Global Marketing Strategy

Credits: 3 View Details
Description: The importance of global marketing to the U.S. economy; problems, opportunities and practices of managing multinational marketing activities; characteristics and structure of international markets.
Prerequisites: MKTG 220 or equivalent
Semester Offered:
  • Fall
  • Spring


MKTG 519. Marketing of Services

Credits: 3 View Details
Description: Marketing profit and non-profit services. Differences between services and physical goods. Internal and external marketing issues.
Prerequisites: MKTG 220 or equivalent
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 520. Electronic Marketing

Credits: 3 View Details
Description: Identifying marketing opportunities on the Internet; creating on-line marketing programs; electronic advertising, retailing and commerce.
Prerequisites: MKTG 220 or equivalent
Semester Offered:
  • Fall
  • Spring


MKTG 525. Seminar in Sales Management

Credits: 3 View Details
Description: Activities involved in managing a sales force; sales manager's decision-making with respect to formulation, implementation, and evaluation of sales programs; case emphasis.
Prerequisites: MKTG 220 or equivalent
Corequisites: MKTG 415 or equivalent
Semester Offered:
  • Fall
  • Spring


MKTG 588. Television

Credits: 1-3 View Details
Description: Exact nature of the course to be offered on television will be defined by the department.
Semester Offered: DEMAND


MKTG 598. Business Consulting

Credits: 3 View Details
Description: Teams of students work as consultants to area busineses and non-profit organizations to diagnose and solve actual business problems. Written and oral presentation required.
Prerequisites: MKTG 220; ACCT 292; IS 242 or STAT 242; FIRE 371; MGMT 201 or permission of department
Semester Offered:
  • Fall
  • Spring


MKTG 600. Special Problems

Credits: 1-3 View Details
Description: Independent study for advanced students wishing to work out a special problem in the major area of concentration.
Semester Offered: DEMAND


MKTG 690. Selected Topics

Credits: 1-3 View Details
Description: Selected topics. Select special title for each offering. May be repeated to a maximum of 6 credits.
Semester Offered: DEMAND


MKTG 691. Enrollment Continuation

Credits: 1 View Details
Description: Intended for master's students who have completed all required coursework for a graduate program, but are still working on a culminating project (thesis, starred paper, portfolio, or internship) or other program requirements. Repeatable to 10 credits.
Semester Offered:
  • Fall
  • Spring
  • Summer


MKTG 694. Selected Topics

Credits: 1-3 View Details
Description: Selected topics. Select special title for each offering. May be repeated to a maximum of 6 credits.
Semester Offered: DEMAND


MKTG 695. Workshop

Credits: 1-3 View Details
Description: Area limited and specific subjects selected before workshop is announced. These workshops are intended to support established degree programs and may be included on a student's approved program within the workshop limitations established for each program option. (See Academic Regulations.)
Semester Offered: DEMAND


MKTG 699. Master's Thesis

Credits: 1-1 View Details
Description: Master's Thesis.
Semester Offered: DEMAND






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