University Catalog

MKTG 100. Contemporary Business Concepts

Credits: 3 View Details
Description: Comprehensive examination of the major activities of business, contemporary issues, trends and challenges of the business environment in today's global and changing society.
Semester Offered: Fall
Goal Area: GOAL AREA 8: GLOBAL PERSPECTIVES


MKTG 200. Principles of Entrepreneurship

Credits: 3 View Details
Description: Entrepreneurship and intrapreneurship; planning, initiating, and developing ventures for business, the arts, science/technology, and related fields.
Semester Offered: Fall
Goal Area: GOAL AREA 8: GLOBAL PERSPECTIVES


MKTG 320. Introduction to Marketing

Credits: 3 View Details
Description: Analysis, planning, and control of marketing functions with reference to ethical, social, political, economic, technological, and global forces.
Semester Offered: Fall| Spring| Summer


MKTG 321. Buyer Behavior

Credits: 3 View Details
Description: Consumer and organizational buying behavior; psychological, economic, and socio-cultural theories as they relate to buying decisions.
Prerequisites: MKTG 320
Semester Offered: Fall| Spring| Summer


MKTG 322. Marketing Information and Research

Credits: 3 View Details
Description: Research as an aid to decision-making in marketing management; research methods: market surveys and experiments; interpreting, reporting, and using research results; competitive intelligence.
Prerequisites: BCIS 242, MKTG 320
Semester Offered: Fall| Spring| Summer


MKTG 333. Business Communication Strategies

Credits: 3 View Details
Description: Advanced business report writing; analysis and interpretation of business communications.
Semester Offered: Fall| Spring| Summer


MKTG 344. Field Experience

Credits: 3 View Details
Description: Participation in a paid part-time position with a cooperating business, governmental, or civic organization. May be enrolled in no more than 10 additional credits. Course may be repeated, but a maximum of 3 credits may apply as electives in the major program. Student must return to campus for at least one semester after the Field Experience and be enrolled in at least one on-campus class. Permission of department.
Semester Offered: Fall| Spring| Summer


MKTG 402. Product and Price Management

Credits: 3 View Details
Description: Product and price management in marketing decision-making; new product development; product/brand management: pricing policies.
Prerequisites: MKTG 320
Semester Offered: Fall| Spring| Summer


MKTG 403. Principles of Promotion

Credits: 3 View Details
Description: Principles of advertising, sales promotion, personal selling, and direct marketing.
Prerequisites: MKTG 320, MKTG 321
Semester Offered: Fall| Spring| Summer


MKTG 404. Distribution Management

Credits: 3 View Details
Description: Movement of products and services from producer to consumer; channels of distribution; logistics. Successful completion of this course satisfies the Upper Division Writing Requirement.
Prerequisites: MKTG 320
Semester Offered: Fall| Spring| Summer


MKTG 411. Retail Management

Credits: 3 View Details
Description: Strategic retail management decisions regarding pricing, promotion, merchandising, site location, store planning and design, and personnel.
Prerequisites: MKTG 320
Semester Offered: Fall


MKTG 412. Retail Merchandising

Credits: 3 View Details
Description: Buying and selling in retail management: merchandise assortment planning, fashion merchandising; retail buying; preparing and pricing merchandise for resale.
Prerequisites: MKTG 320 and MKTG 411
Semester Offered: DEMAND


MKTG 413. Business Marketing Management

Credits: 3 View Details
Description: Business-to-business marketing; organizational buyer behavior and management strategies.
Prerequisites: MKTG 320
Semester Offered: Summer


MKTG 414. Promotion Management

Credits: 3 View Details
Description: Promotion policies and practices in campaign planning, media selection, client-agency relationships, research and testing; creation of a promotional campaign.
Prerequisites: MKTG 320, MKTG 403
Semester Offered: Spring


MKTG 415. Professional Selling

Credits: 3 View Details
Description: Personal selling from an analytical and decision-making perspective.
Prerequisites: MKTG 320
Semester Offered: Fall| Spring| Summer


MKTG 416. Global Marketing Strategy

Credits: 3 View Details
Description: The importance of global marketing to the U.S. economy; problems, opportunities and practices of managing multinational marketing activities; characteristics and structure of international markets. Completion of this course with a "C" or better fulfills the upper division writing requirement for the international business major.
Prerequisites: MKTG 320
Semester Offered: Fall| Spring


MKTG 417. Global Promotional Strategy

Credits: 3 View Details
Description: Promotional strategies in the international marketplace, including advertising, personal selling, and sales promotion.
Prerequisites: MKTG 320, MKTG 403
Semester Offered: DEMAND


MKTG 418. International Business Seminar

Credits: 3 View Details
Description: Problems faced by international businesses; policy and decision-making processes in the global environment.
Prerequisites: MKTG 320 and MKTG 416; MGMT 470
Semester Offered: DEMAND


MKTG 419. Marketing of Services

Credits: 3 View Details
Description: Marketing profit and non-profit services. Differences between services and physical goods. Internal and external marketing issues.
Prerequisites: MKTG 320
Semester Offered: Fall| Spring| Summer


MKTG 420. Electronic Marketing

Credits: 3 View Details
Description: Identifying marketing opportunities on the Internet; creating on-line marketing programs; electronic advertising, retailing and commerce.
Prerequisites: MKTG 320
Semester Offered: Fall| Spring


MKTG 425. Seminar in Sales Management

Credits: 3 View Details
Description: Activities involved in managing a sales force; sales manager's decision-making with respect to formulation, implementation, and evaluation of sales programs; case emphasis.
Prerequisites: MKTG 320, MKTG 415
Semester Offered: Fall| Spring


MKTG 426. Professional Selling Specialization

Credits: 3 View Details
Description: Training and techniques in professional selling arena.
Prerequisites: MKTG 320, MKTG 333, MKTG 415, MKTG 425
Semester Offered: DEMAND


MKTG 427. International Marketing

Credits: 3 View Details
Description: Exploration of how global marketing and international trade can help firms meet customer demand, reduce costs, and provide valuable information on potential markets around the world. Taught in Ingolstadt, Germany.
Semester Offered: Fall| Spring


MKTG 428. Marketing/General Business Seminar

Credits: 3 View Details
Description: Issues in marketing or general business: Specific topics selected for each offering.
Prerequisites: MKTG 320
Semester Offered: DEMAND


MKTG 429. Marketing Strategies

Credits: 3 View Details
Description: Marketing strategy development and decision-making. Open only to Marketing majors.
Prerequisites: MKTG 321, MKTG 322
Semester Offered: Fall| Spring


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