Marketing for Business Majors
General
Program Title
Marketing for Business Majors
Degree Designation
MIN
Award Type
Minor
Program Level
Undergraduate
Instruction Mode
On Campus, Online Exclusive - Asynchronous
Program Description
The Marketing minor for business majors provides students with discipline specific knowledge in this dynamic business area. Students minoring in marketing can select from courses designed to provide expertise in such fields as advertising, business-to-business sales, social media marketing, marketing research and analytics, sales, consumer behavior, and channels of distribution.
Admission Requirements
What previous degree and/or experience is required prior to admission to this program?
High School / GED
Minimum undergraduate GPA for admission
2.5
Other requirements applicants MUST complete prior to admission.
Admission to a major in the Herberger Business School other than Marketing.
Required GPA for graduation
2.0
Requirements
Program Learning Outcomes
Outcome
Apply core disciplinary concepts in business.
Outcome
Identify the marketing concept.
Outcome
Apply the strategic marketing process.
Outcome
Collect, analyze and interpret information relevant to marketing decision making.
Degree Maps
Major Code
3003
Program Code
3003.01