1778 - Sports Management

General

Program Title
Sports Management
Degree Designation
MS
Program Level
Graduate
Instruction Mode
On Campus
Program Description
Sport and Fitness Administration/Management. A program that prepares individuals to apply business, coaching and physical education principles to the organization, administration and management of athletic programs and teams, fitness/rehabilitation facilities and health clubs, sport recreation services, and related services. Includes instruction in program planning and development; business and financial management principles; sales, marketing and recruitment; event promotion, scheduling and management; facilities management; public relations; legal aspects of sports; and applicable health and safety standards.
Department(s)
Kinesiology
College/School
School of Health and Human Services
Status
Active

Requirements

Learning Outcomes

Objective
The student will be able to identify and explain appropriate principles of marketing, promotion, and fundraising in creating and planning a specific fundraising/promotion project for a sport management organization.
Objective
The student will demonstrate and understanding of administrative practices in sport management.

Degree Maps