Sport and Fitness Administration/Management. A program that prepares individuals to apply business, coaching, and physical education principles to the organization, administration, and management of athletic programs and teams, fitness/rehabilitation facilities and health clubs, sport recreation services, and related services. Includes instruction in program planning and development; business and financial management principles; sales, marketing, and recruitment; event promotion, scheduling and management; facilities management; public relations; legal aspects of sports; and applicable health and safety standards.
College of Health and Wellness Professions
What previous degree and/or experience is required prior to admission to this program?
Minimum undergraduate GPA for admission
Required GPA for graduation
Minimum Course Grade
Minimum Course Grade Applies To
All courses in this program
Program Learning Outcomes
Identify and explain appropriate principles of marketing, promotion, and fundraising in creating and planning a specific fundraising/promotion project for a sport management organization.
Demonstrate an understanding of administrative practices in sport management.