Marketing for Recreation and Sports Management
General
Prefix
REC
Course Number
416
Course Level
Undergraduate
Department/Unit(s)
College/School
College of Health and Wellness Professions
Description
Principles of event and sport marketing; development of a marketing plan, promotional methods, marketing research, public relations, examination of sport as a consumer product and as a medium by which to sell consumer products.
Prerequisites
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Recognize the unique aspects of recreation/sport marketing.
Outcome
Understand marketing planning techniques.
Outcome
Learn the marketing mix variables.
Outcome
Know the importance of research tools to the recreation/ marketing program.
Outcome
Learn consumer behavior concepts relating to the sport field.
Outcome
Gain skills in assessing the effectiveness of the marketing program.
Dependencies
Programs
REC416
is a
completion requirement
for: